MSA Beef
MSA Beef were so pleased with the shoot that a further lifestyle shoot was requested with 4 talent throughout 5 various locations.
Brief
Shoot:
- A side of beef so that 11 aspects of the carcass can be enlarged to A5 each, for grading
- On white background for deep etching
- In a cold-room to prevent meat discolouration
- On medium format gear
Solving the Challenges
- Shot in working abattoir around workers and moving production line. Health regulation procedures required
- Minus 6°C conditions, battery-operated gear could not be used
- Full set-up (inc. lights and tripod) had to be relocated every 6 mins around moving production line
- Cooling fan kept blowing backdrop
- Lenses fogged repeatedly in cold-room environment
- Polaroid tests took 5 mins in cold (Normally take 1.5 mins)
- Anything in contact with floor became covered in meat fat and blood