MSA Beef were so pleased with the shoot that a further lifestyle shoot was requested with 4 talent throughout 5 various locations.

Brief

Shoot:

• A side of beef so that 11 aspects of the carcass can be enlarged to A5 each, for grading
• On white background for deep etching
• In a cold-room to prevent meat discolouration
• On medium format gear

Solving the Challenges

• Shot in working abattoir around workers and moving production line. Health regulation procedures required
• Minus 6°C conditions, battery-operated gear could not be used
• Full set-up (inc. lights and tripod) had to be relocated every 6 mins around moving production line
• Cooling fan kept blowing backdrop
• Lenses fogged repeatedly in cold-room environment
• Polaroid tests took 5 mins in cold (Normally take 1.5 mins)
• Anything in contact with floor became covered in meat fat and blood